Multivariate Testing

Multivariate Testing

Multivariate Testing

Easily create multiple versions of an email and test. Change layout, button colors, call-to-actions, subject lines and more.

Multivariate Testing

Multivariate Testing

Define your test parameters. Declare a winner based on opens, clicks or goals your create.

Marketers: Test Crucial Parts of an Email to Increase Conversions

Unlike A/B testing, there are no limits to the number of elements that you can vary with a multivariate test. Now, through the magic of ActiveDEMAND’s multivariate approach, marketers can figure out what their clients’ customers want while accelerating the campaign optimization process by testing email subjects, headings, sub-headings and more.

ActiveDEMAND Provides the Muscle

Refining the performance of email marketing campaigns is a no-brainer by going through our multivariate testing protocol. Once you, the marketer or business owner, set the parameters, ActiveDEMAND flexes the necessary muscle by analyzing subject lines, body copy, clicks and more to declare a certain email the victor.

No Limits

As we mentioned, multivariate testing differs from A/B testing in that there are no limits to the number of elements that you can vary – whether it’s placement of clickable buttons, calls-to-action, subjects, email document color, body copy, layout of copy, promotional offers or product coupons.

Never Assume…but Always Keep Testing

Even if you feel you’ve found the perfect combination of subject line, headings, design and calls-to-action, your work isn’t over; preferences change as an email list grows and time passes, so it’s important to use multivariate testing periodically to keep content fresh and results high.

Running a multivariate test nowadays is much simpler than it ever was thanks to the availability of relevant software and protocols such as the ActiveDEMAND variant. Before anything else, go through your – or your client’s – previous email copies and note which parts can be improved. To begin with, you could choose to test the emails’ subjects, headings, sub-headings, banners and calls-to-action, as these are some of the most crucial parts of an email that can increase conversions when they’re used properly.

ActiveDEMAND is like having your very own marketing department, offering corporate marketers, small businesses and marketing agencies alike an integrated marketing automation platform that delivers more value to clients and grows your retainer business.

What others are saying about ActiveDEMAND

5-star   Reviews by G2 Crowd

"We switched from Act-On to ActiveDEMAND for a number of reasons. But the thing that truly separates ActiveDEMAND from all the others is their level of service and the lengths they go to ensure your company's success."

Aaron Z, President at SprayCan Group

5-star   Reviews by G2 Crowd

"It is a great tool for online marketing. Specifically, the call tracking capabilities are outstanding. We needed a solution that not only tracked and routed calls, we needed a solution that would help us drive our marketing initiatives. The Email marketing, landing pages, website visitor tracking, and social posting capabilities are added bonuses for us. ActiveDEMAND has all of the marketing tools in one package. Outstanding!"

Susan F., Executive Director at Willmore Wilderness Foundation