Running a multivariate test nowadays is much simpler than it ever was thanks to the availability of relevant software and protocols such as the ActiveDEMAND variant. Before anything else, go through your – or your client’s – previous email copies and note which parts can be improved. To begin with, you could choose to test the emails’ subjects, headings, sub-headings, banners and calls-to-action, as these are some of the most crucial parts of an email that can increase conversions when they’re used properly.
ActiveDEMAND is like having your very own marketing department, offering corporate marketers, small businesses and marketing agencies alike an integrated marketing automation platform that delivers more value to clients and grows your retainer business.
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