CRM Integration

CRM Integration

ActiveDEMAND delivers leads in real-time to your CRM.

Easily Align Your Sales and Marketing
By integrating ActiveDEMAND with your Microsoft Dynamics CRM application you can supercharge your sales process. ActiveDEMAND delivers leads in real-time to your Microsoft Dynamics CRM. More than just adding contacts to your Microsoft Dynamics CRM, ActiveDEMAND transfers historical information to help sales teams make better decisions.

Rich Contact Specific Data

ActiveDEMAND is more than a campaign management tool, it collects specific contact data and builds a rich profile. ActiveDEMAND makes it easy to segment contacts and understand their needs and interests. Use the information to deliver effortless experiences on your customers’ terms, through any channel.

Configurable Lead Scoring
ActiveDEMAND enables sales and marketing teams to create lead scores based on a contact’s demographic information and activity. ActiveDEMAND’s intelligent processes automatically identify high quality leads to pass to sales. Make it easy for the sales team to meet rising customer expectations. Intelligent processes guide agents to the right action every time.

Learn from Every Interaction and Improve with Sales Feedback
ActiveDEMAND lead notifications provide sales with an easy way to send leads back to marketing for further nurturing. Bi-directional sales and marketing integration allows for continuous process improvement.

Because the term ‘lead’ means different things to different people in sales, ActiveDEMAND provides a wizard to easily define what the word means to you. Just like the Microsoft Dynamics CRM, ActiveDEMAND’s built-in intelligence delivers faster, more personalized service and adds value to every interaction. With ActiveDEMAND, you establish the definition of ‘lead’ and the system continually monitors for them – when one is generated, you’re alerted and the information is automatically delivered to your Microsoft Dynamics CRM.
Discover for yourself why ActiveDEMAND and Microsoft Dynamics CRM together make a fully integrated sales and marketing automation solution.

What others are saying about ActiveDEMAND

5-star   Reviews by G2 Crowd

"ActiveDEMAND delivers fresh leads to my inbox daily. Starting every day with information of people that have actually looked at our site gives me a great starting place to do research from the information provided by Active DEMAND."

Brian D., Vice President of Sales at QDS Systems

5-star   Reviews by TrustRadius

"When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND."

Linda B., Marketing Advisor