Build a Microsite or a Landing Page
Should you build a microsite or a landing page? Marketers are often faced with hard choices. Which will perform better, a microsite or a landing page? With ActiveDEMAND, you do not need to make this decision. Do both and manage the two options with a powerful split test!
Reduce The Work Required
If you are doing a lot of campaigns, building landing pages and microsites can be very time consuming with a CMS. With ActiveDEMAND it has never been easier. Wrap your microsite in a campaign, abstract the content using campaign variables, and clone the campaign over and over to maximize content re-use and minimize the amount of work required to succeed!
Multiple buyer profiles? Not a problem! ActiveDEMAND microsites can leverage ActiveDEMAND’s real-time behavioral segmentation and dynamic content engine to personalize the microsite. Adapt the website to the website visitor instead of the other way around! Many marketers today try to get the visitor to fit the site; why not have the site automatically adapt to the visitor? With ActiveDEMAND, content automation has never been easier!