»»Lead Scoring

Lead Scoring Software

Lead Scoring

Lead Scoring

Marketers have full control over lead scores. Base lead scores off of activity, contact profile fields, location, etc.

Lead Scoring

Lead Scoring

ActiveDEMAND provides an easy-to-use interface making lead scoring easy.

Deliver More High Quality Leads

ActiveDEMAND Lead Scoring Software allows marketers to track prospect behaviors and web activity, so they can determine the prospect’s level of engagement and their fit with the desired customer profile. Data on both factors is needed for truly, qualified sale ready leads.

Get started with Lead Scoring

Provide Measurable ROI on Lead Generation Programs

Automatically score and grade prospects and follow up with only those leads that meet the target customer profile. ActiveDEMAND’s advanced lead scoring gives marketers the ability to prioritize and qualify leads, increasing ROI.

Improve Conversion Rates

ActiveDEMAND provides key demographics on position, industry and company size to determine whether the prospect fits a target audience. With accurate lead scoring, marketers can provide targeted, relevant material at the time the prospect needs it, greatly enhancing conversion rates.

Align Sales and Marketing

ActiveDEMAND empowers marketers to gather essential details and customize the weighting applied to leads based on common denominators – who is ready to buy or have advanced down the sales funnel. Having a clearly defined, discreet criteria both sales and marketing agree on is critical to proper alignment.

For sales teams that rely on leads from marketing and end up chasing contacts where there is no opportunity, ActiveDEMAND has the answer. ActiveDEMAND equips both marketers and sales people with a fully-configurable online lead scoring application. ActiveDEMAND lets you define what a lead is and then does the work to filter sales ready leads from those that still require nurturing.

Get started with Lead Scoring

What others are saying about ActiveDEMAND

5-star   Reviews by G2 Crowd

"Active Demand allows us to deliver very specific marketing messages to our customers and easily measure their response. This enables us to tailor our messaging based on real data. All of this without breaking stride in delivering serve to our customers."

Ryan P., Administrator at WRA

5-star   Reviews by G2 Crowd

"ActiveDEMAND templates are awesome. I like that I can configure different base brands and then apply the brand to my email campaigns, landing pages, autoresponders, etc. The branding helps keep things consistent and looking great. The call tracking feature is also very good. I am able to get more insight into what marketing campaigns are generating phone calls versus those that are not. The reporting is very robust so I can see how my efforts are impacting the bottom line."

Jennifer 0., VP of Sales & Marketing at WRA