In addition to Facebook posts, ActiveDEMAND enables you to manage your Twitter and LinkedIn feeds, as well.
ActiveDEMAND is a multi-faceted and powerful marketing tool that allows you to manage all your popular social media marketing accounts from one place. In this day and age of information-in-a-second news gathering and “that-was-so-five-minutes-ago” story reporting, it is good to know you have a place to schedule your posts, manage your followers and leverage the built-in features to promote your products and services to segmented audiences.
Dynamic Custom Audiences in Facebook
With ActiveDEMAND you can dynamically adapt ads to the stage of the buyer journey your prospect is in. If your prospect has signed up for a trial, advertise a support session. If they have have purchased your product, automatically move the customer into an upgrade advantages ad campaign. Automate your custom audiences within ActiveDEMAND!
Primary Features of ActiveDEMAND’s Social Media Marketing Software:
- Automate Personalized Direct Messages – Easily set up marketing automation to send direct messages to new followers, lists or to users with specific keywords.
- Bulk Import Posts – Bulk import your social and blog posts while setting up a predefined posting schedule, importing your list of posts and letting ActiveDEMAND do the rest.
- Dynamic Custom Audiences
- Support for Major Social and Networking Sites – Because ActiveDEMAND plays nice with Twitter, LinkedIn, Facebook and others, scheduling your blog posts, using social posting to drive traffic to your blog and building a presence on all the social media sites becomes a matter of configuring marketing automation to fit YOUR business.
Facebook Lead Ads Integration
Business professionals want to integrate Facebook with the software tools that they use every day, so ActiveDEMAND now has native Lead Ads integration. Facebook Lead Ads are a style of ad in Facebook that features an embedded form, and that form can be pre-filled out with information that Facebook knows about the contact. Because a lot of the fields are pre-filled, friction is reduced and it’s really easy for prospects to complete the form. If you are offering something simple that doesn’t require much explanation before the prospect would fill in a form, you can target people online with a Facebook Lead Ad to really cut down on the steps they need to take to become a prospect.
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