Are you running pay per click campaigns? Are you looking to drive conversions, improve your ad quality score, and reduce your spend? Clearly focused Landing Pages typically require trade-offs. You either ‘go deep’ with one buyer profile, or keep your message generic and reduce your conversion rates. With ActiveDEMAND dynamic web content you can:
- Customize landing page content based on ad keyword search
- Use GEO-IP location data to dynamically change the location specific messaging
- Target competitor keywords, adapt the landing pages to focus the compete strategy on the landing page
Your prospect’s path along the buyer journey is varied. Why is your web content and ads? Instead of asking your prospect to do something they have already done, help the prospect solve the problem they are currently trying to solve. Use ActiveDEMAND’s Real Time Behavioral Segmentation to drive your dynamic content automatically!
With ActiveDEMAND Dynamic Content you can simply skip the download form for those visitors already in your marketing database. No need to collect information twice which makes for a better user experience. With ActiveDEMAND, marketers have complete control over the Dynamic Content style and layout. Choose a template from a library or create your own using ActiveDEMAND’s drag-and-drop interface.
Your Landing Pages will Come Alive with Dynamic Web Content!
You can have your landing pages and website adapt dynamically to keywords searched before the ad click, the ad group, visit type, geo ip location of the visitor … anything that ActiveDEMAND has collected on the prospect historically! Each visitor can have a customized experience! In the example below, the landing pages are dynamically adjusting to what the visitor has searched before the ad click.
Dynamically Optimizing Landing Pages For