Drip campaigns are used as a function of lead generation and the qualification process. Drip campaign marketing is an automated prospect engagement method that augments personal lead follow-up. New leads are automatically enrolled into a drip campaign that delivers messaging relevant to the your call-to-action. Drip campaigns are also referred to as lead nurturing or nurture campaigns.
In addition to drip campaigns, ActiveDEMAND provides a powerful set of email marketing tools for digital marketing agencies, small businesses and marketers alike. With email templates, responsive design, optimized deliverabilty, attribution reporting and more, ActiveDEMAND provides everything you need to be a successful online marketer.