ActiveDEMAND’s custom workflows enable marketers to convert contacts into sales ready leads and improve customer retention programs. The number of and types of custom workflows marketers create is endless. Examples include follow-up emails when someone downloads a resource from your website, welcome emails when someone becomes a customer, sales lead notification emails to let product managers or sales groups know when there is a lead and more.
Customer workflows can be triggered by time or based on an event and can be as made to target very specific contacts or kept very broad. The choice is yours. With ActiveDEMAND, you’re given a canvas on which to create your own automation workflow.
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