The right tools for CRO (Conversion Rate Optimization)
ActiveDEMAND CRO (Conversion Rate Optimization)
Personalize the message delivered to your prospects to help increase lift in conversions.
Different Strokes For Different Folks – ActiveDEMAND Makes It Easy
ActiveDEMAND takes CRO to another level by displaying the right message to the right person. For example, your management prospects are going to need a different message than technical prospects. Whether it’s an email, popup or webpage dynamic content block, ActiveDEMAND helps you deliver the right message.
Popups are only annoying when they are irrelevant. Give a website visitor something they want and that’s good for business. ActiveDEMAND CRO enables marketers to personalize popups and make them very relevant which increases a lift in conversions.
Increase Your Email Open and Click-Through Rates
With ActiveDEMAND CRO you’ll instantly see a lift in your email performance rates. Create an email message for your segments all within one campaign and let ActiveDEMAND do the delivery work. For example, send your female clients a promotion to try ladies kickboxing and the men get a krav maga free trial.
Supercharge a Website with Dynamic Content Blocks
ActiveDEMAND Dynamic Content Blocks links to a website to display ads. The ads that display can be fully customized and optimized to the specific web visitor using CRO. For example, based on the geographic location of a web visitor, Dynamic Content Blocks can promote regional events relevant to the visitor.
ActiveDEMAND CRO is ideal for marketers to manage multiple products or have a long sales cycle. ActiveDEMAND already collects tons of meta data for each contact in your marketing database. With ActiveDEMAND custom fields, users can supplement contact data with whatever additional data they choose. This data is then used to easily and quickly segment messages using CRO. When the right message is delivered to the right person everybody wins.
"I like that you can customize the landing page, an email, whatever you like to fit your company's brand completely."
Chandra D., Marketing Coordinator
"Template development and brand management - ActiveDEMAND makes it simple to maintain your brand identity and a consistent look and feel across campaigns using templates and brand identities that are easy to set up and easy to incorporate into every piece of collateral you develop."