Contextual Personalization Drives Conversions

ActiveDEMAND Dynamic Content Blocks

ActiveDEMAND Dynamic Content Blocks

The Dynamic Content Blocks is responsive which means what is displayed is dependent on the user.

ActiveDEMAND Dynamic Content Blocks

ActiveDEMAND Dynamic Content Blocks

Dynamic Content Blocks can be created just like other website elements which means they are easy to build, easy to edit.

Drive Website Conversions with Personalized Contextual Web Content

As marketers know, clear call-to-actions are an important ingredient of any website. ActiveDEMAND’s Contextual Personalization system can automatically adapt the web visitor experience. Unlike static websites that start the prospect journey in the same place for returning visitors, ActiveDEMAND enables the marketer to personalize and adapt the marketing assets to the individual. When you use ActiveDEMAND Dynamic Website Content you’ll see a lift in conversions which means you’re getting more from your existing traffic.


Get Started with ActiveDEMAND Dynamic Content

Personalize Your Web Visitor Experience

Assets built with ActiveDEMAND’s Personalization Engine ensure every website visitor is served the right content at the right time to ensure, not only call-to-actions, but all web content isdynamically personalized. Personalization gets a person’s attention and that’s good for conversions.

You Are In Control

As marketers it can become frustrating making alterations to websites. Having to consult the IT department for simple changes is a waste of your time and theirs. With ActiveDEMAND you have complete control over all your Dynamic Website Content so you can make changes quickly.

Target Multiple Web Visitor Profiles Automatically

ActiveDEMAND enables marketers to test different Dynamic Content to maximize the conversion. Simply create the different Dynamic Content Block versions and ActiveDEMAND takes care of the rest. We’ll tell you which one is the winner.

Dynamically Deliver Personalized Content To Website

Online marketing isn’t about how prospects interact with your website, rather, it is how your website interacts with visitors. With ActiveDEMAND and the ActiveDEMAND WordPress plugin you’ll deliver personalized contextual content to your visitors that they want to see and avoid displaying irrelevant information. Conversion rates increase dramatically if you have the right content based on the buyer profile, stage of the buyer journey, visitors location etc. Dynamic Web Pages with ActiveDEMAND; it has never been easier! ActiveDEMAND’s dynamic content is injected server site, thus it can be seamlessly embedded along side static content.

Deliver Personalized Content WordPress

With ActiveDEMAND Dynamic Content you can simply skip the download form for those visitors already in your marketing database. No need to collect information twice which makes for a better user experience. With ActiveDEMAND, marketers have complete control over the Dynamic Content style and layout. Choose a template from a library or create your own using ActiveDEMAND’s drag-and-drop interface.

Dynamically Optimize Landing Pages with Dynamic Web Content

Appointment Scheduling Landing Page

Are you running pay per click campaigns? Are you looking to drive conversions, improve your ad quality score, and reduce your spend? Clearly focused Landing Pages typically require trade-offs. You either ‘go deep’ with one buyer profile, or keep your message generic and reduce your conversion rates. With ActiveDEMAND dynamic web content you can:

  • Customize landing page content based on ad keyword search
  • Use GEO-IP location data to dynamically change the location specific messaging
  • Target competitor keywords, adapt the landing pages to focus the compete strategy on the landing page

Your Landing Pages will Come Alive with Dynamic Web Content!

You can have your landing pages and website adapt dynamically to keywords searched before the ad click, the ad group, visit type, geo ip location of the visitor … anything that ActiveDEMAND has collected on the prospect historically! Each visitor can have a customized experience! In the example below, the landing pages are dynamically adjusting to what the visitor has searched before the ad click.

Dynamically Optimizing Landing Pages For

Dynamic Website Content
Get Started with ActiveDEMAND Dynamic Website Content

What others are saying about ActiveDEMAND

5-star   Reviews by G2 Crowd

"We're able to market more effectively to potential clients and we're able to provide a new marketing solution for our clients that has provided us with a competitive edge."

Kevin Wilhelm, President, POD Marketing

5-star   Reviews by G2 Crowd

"We have been searching for a platform that is multi-use, a jack of all trades, and we have found it within ActiveDEMAND."

Sarah Graham, Project Coordinator, ClearMotive Marketing Group