Campaign & Keyword Level Call Tracking
Keyword Conversion Data: Know Which Search Words Made the Phone Ring
ActiveDEMAND Campaign & Keyword Level Call Tracking goes beyond simple clicks by providing marketers with a complete view of their ad performance. Detailed campaign and keyword level tracking provides full lead attribution by capturing key information on inbound phone calls generated by online lead sources.
Optimize Conversions for Increased ROI
When marketers cut spend on poor performing keywords, they impact ROI. ActiveDEMAND Call Tracking allows marketers to use keyword conversion data to outbid their competition on high-value keywords.
Track Phone Leads Back to the Keyword
With ActiveDEMAND Campaign and Keyword level tracking, marketers can get the advantage on competitors by attributing inbound calls back to specific keywords, Pay-Per-Click ads, and web pages to properly assign new leads to their marketing source.
Get Customer Behavior Insights with Campaign and Keyword Level Call Tracking
ActiveDEMAND goes beyond just keyword tracking by reporting on what happened before the call, such as what web pages the prospect last visited. This lets marketers gain invaluable insight into the lead’s interests and behavior that resulted in the lead.
What others are saying about ActiveDEMAND
"We've been using ActiveDemand for over a year. I've been very pleased with the support that we receive from the staff. They are always quick to answer questions. Since we were fairly new to marketing, they are really good to explain concepts and guide us in our efforts. Our business and online presence has definitely improved since we've partnered with them."
Kelly H., Information Technology Manager at DTE
"Simple to implement and execute marketing automation campaigns. New functionality added all the time. Excellent customer service!"
Carl H., Chief Commercial Officer at RelinkLabs
