Campaign & Keyword Level Call Tracking
Keyword Conversion Data: Know Which Search Words Made the Phone Ring
ActiveDEMAND Campaign & Keyword Level Call Tracking goes beyond simple clicks by providing marketers with a complete view of their ad performance. Detailed campaign and keyword level tracking provides full lead attribution by capturing key information on inbound phone calls generated by online lead sources.
Optimize Conversions for Increased ROI
When marketers cut spend on poor performing keywords, they impact ROI. ActiveDEMAND Call Tracking allows marketers to use keyword conversion data to outbid their competition on high-value keywords.
Track Phone Leads Back to the Keyword
With ActiveDEMAND Campaign and Keyword level tracking, marketers can get the advantage on competitors by attributing inbound calls back to specific keywords, Pay-Per-Click ads, and web pages to properly assign new leads to their marketing source.
Get Customer Behavior Insights with Campaign and Keyword Level Call Tracking
ActiveDEMAND goes beyond just keyword tracking by reporting on what happened before the call, such as what web pages the prospect last visited. This lets marketers gain invaluable insight into the lead’s interests and behavior that resulted in the lead.
What others are saying about ActiveDEMAND
"Active Demand allows us to deliver very specific marketing messages to our customers and easily measure their response. This enables us to tailor our messaging based on real data. All of this without breaking stride in delivering serve to our customers."
Ryan P., Administrator at WRA
"ActiveDEMAND templates are awesome. I like that I can configure different base brands and then apply the brand to my email campaigns, landing pages, autoresponders, etc. The branding helps keep things consistent and looking great. The call tracking feature is also very good. I am able to get more insight into what marketing campaigns are generating phone calls versus those that are not. The reporting is very robust so I can see how my efforts are impacting the bottom line."
Jennifer 0., VP of Sales & Marketing at WRA
