Campaign & Keyword Level Call Tracking
Keyword Conversion Data: Know Which Search Words Made the Phone Ring
ActiveDEMAND Campaign & Keyword Level Call Tracking goes beyond simple clicks by providing marketers with a complete view of their ad performance. Detailed campaign and keyword level tracking provides full lead attribution by capturing key information on inbound phone calls generated by online lead sources.
Optimize Conversions for Increased ROI
When marketers cut spend on poor performing keywords, they impact ROI. ActiveDEMAND Call Tracking allows marketers to use keyword conversion data to outbid their competition on high-value keywords.
Track Phone Leads Back to the Keyword
With ActiveDEMAND Campaign and Keyword level tracking, marketers can get the advantage on competitors by attributing inbound calls back to specific keywords, Pay-Per-Click ads, and web pages to properly assign new leads to their marketing source.
Get Customer Behavior Insights with Campaign and Keyword Level Call Tracking
ActiveDEMAND goes beyond just keyword tracking by reporting on what happened before the call, such as what web pages the prospect last visited. This lets marketers gain invaluable insight into the lead’s interests and behavior that resulted in the lead.
What others are saying about ActiveDEMAND
"We're able to market more effectively to potential clients and we're able to provide a new marketing solution for our clients that has provided us with a competitive edge."
Kevin W., President at POD Marketing
"ActiveDEMAND is a true partner to DTE. We have enjoyed working with them for the last year. They have made very positive recommendations in our marketing efforts and have helped us grow our business. Their software platform is easy to use and intuitive. I enjoy working with their staff and learning from them."
Kelly H., Information Technology Manager at DTE
