CallForensics takes call tracking to an entirely new level to add 'context' to an incoming call. The result? More data, cleaner data and less waste.

Get the RIGHT Phone to Ring

CallForensics™ takes the already robust ActiveDEMAND Call Tracking platform to the next level. Unlike other call tracking solutions that just count calls, ActiveDEMAND CallForensics™ analyzes conversations that happen on the call. The enhanced call tracking conversation analysis capabilities automate the process of categorizing and scoring calls based on the purpose of the call, what was discussed during the call, and what products and next steps were discussed during the call.


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Not Every Call Counts

Traditional call tracking will measure every incoming call associated with a marketing campaign. With CallForensics™ ‘bad’ calls are filtered from campaign metrics automatically. Wrong numbers, solicitors, robocalls and other non-conversion calls are automatically removed for your stats.

Works with CRMs

ActiveDEMAND’s CallForensics™ has the ability to understand the context of a call and based on the conversation ActiveDEMAND automatically moves opportunities through your defined pipeline in your CRM. For example, CallForensics™ knows if someone is asking for a quote and will identify this in your CRM.

Better Nurture Leads

ActiveDEMAND CallForensics™ can recommend specific drip campaigns to further nurture incoming callers. CallForensics™ knows which products, services, marketing campaign or other category the prospect is calling about and will offer nurture campaign recommendations.

Phone Call Trackign AUtomation

CallForensics™ takes call tracking even further by analyzing the call and providing context and relevancy. What’s most important regarding CallForensics™ is that the process analyzes different aspects of a call in order to understand the source of the call, reason for the call, who should answer the call and even what was discussed during the duration of the call. By analyzing the conversation, a great many things can be determined for example; Know where a call originated, Understand the context of the call; Was it a wrong number?, Is there an opportunity?, Can the caller be segmented for further nurturing? Create your free ActiveDEMAND Call Tracking account today!


Get Started with CallForensics™

What others are saying about ActiveDEMAND

5-star   Reviews by G2 Crowd

"I like that you can customize the landing page, an email, whatever you like to fit your company's brand completely."

Chandra D., Marketing Coordinator

5-star   Reviews by Capterra

"We've been using ActiveDemand for over a year. I've been very pleased with the support that we receive from the staff. They are always quick to answer questions. Since we were fairly new to marketing, they are really good to explain concepts and guide us in our efforts. Our business and online presence has definitely improved since we've partnered with them."

Kelly Hicks, Information Technology Manager, DTE