Behavioral Segmentation Software

behavioral segmentation software

Accelerate your buyer journeys using Behavioral Segmentation

As marketers know, clear call-to-actions are an important ingredient of any website. ActiveDEMAND’s behavioral segmentation software can use the data collected on a prospect to automatically adapt the web visitor experience. Unlike static marketing segmentation strategies that use geographical or demographic criteria for categorizing prospects, ActiveDEMAND enables the marketer to personalize and adapt the marketing assets and online ads based on individuals behaviors and actions. When you use ActiveDEMAND real-time behavioral segmentation software you’ll get the right content to the right person every time.

Behavioral Segmentation Software

Behavioral Segmentation Software

Set up your unique behavioral Targeting

Custom Audience Builder

Custom Audience Builder

Use your behavioral segments to drive custom audiences

Get Started with ActiveDEMAND Behavioral Segmentation

Buyer Journey Automation

Using ActiveDEMAND’s behavioral segmentation ensures that every prospect is served the right content at the right time. Call-to-actions, emails, and all web content is dynamically personalized. Personalization gets a person’s attention and that’s good for conversions.

You Are In Control

As marketers it can become frustrating making alterations to websites. Having to consult the IT department for simple changes is a waste of your time and theirs. With ActiveDEMAND you have complete control over all your Dynamic Website Content so you can make changes quickly.

The Audience of One: Adapt Marketing Profiles Automatically

ActiveDEMAND enables marketers to create dynamic buyer profiles based upon behavioral interests. Customize each asset for a specific interest and let ActiveDEMAND take care of the rest. Your prospects will get to what they are looking for faster and thus come to a buying decision easier!

Automated Behavioral Segmentation Software for Re-targeting Advertising

Stop bothering your prospects, or even worse, your clients with seen poorly executed ad re-targeting ads? Use automated behavioral segmentation to serve journey stage specific ads! Take control of your ads with ActiveDEMAND automated behavioral segmentation. With ActiveDEMAND you can adapt the ad audience to the buyer signals and state changes in the buyer journey!

Automated Facebook
Custom Audiences

Automated Google AdWords
Customer Match Audiences


Automate the process of pushing your cust audience to Google for retargetting. No more uploading CSV files!!


Automated AdRoll
Custom Audiences


Stop advertisng to people who purchased. Drive stage based messaging automatically!

Dynamically Adapt Landing Pages!

You can have your landing pages and website adapt dynamically to the behavioral segment of the visitor … anything that ActiveDEMAND has collected on the prospect historically determines the content rendered! Each visitor gets customized personal experience! In the example below, the landing pages are dynamically adjusting to what the visitor has searched before the ad click.

Dynamically Optimizing Landing Pages For

Behavioral Segmentation Software Custom Audiences
Get Started with ActiveDEMAND Behavioral Segmentation

Defining Behavioral Segments Is Easy

With ActiveDEMAND segment builder and powerful query engine you can quickly define behavioral segments, adapt the segments, and reuse your work.

What others are saying about ActiveDEMAND

5-star   Reviews by G2 Crowd

"It is a great tool for online marketing. Specifically, the call tracking capabilities are outstanding. We needed a solution that not only tracked and routed calls, we needed a solution that would help us drive our marketing initiatives. The Email marketing, landing pages, website visitor tracking, and social posting capabilities are added bonuses for us. ActiveDEMAND has all of the marketing tools in one package. Outstanding!"

Susan Feddema-Leonard, Executive Director, Willmore Wilderness Foundation

5-star   Reviews by G2 Crowd

"ActiveDEMAND templates are awesome. I like that I can configure different base brands and then apply the brand to my email campaigns, landing pages, autoresponders, etc. The branding helps keep things consistent and looking great. The call tracking feature is also very good. I am able to get more insight into what marketing campaigns are generating phone calls versus those that are not. The reporting is very robust so I can see how my efforts are impacting the bottom line."

Jennifer Owen, VP of Sales & Marketing, WRA