The bottom line is that A/B testing, much like the similarly-oriented split testing procedure, will have a significant impact on results. Further, using A/B testing to optimize your message can yield compounding effects…but this is dependent on how many email campaigns are executed in a particular time period. It doesn’t matter if you are soliciting sign-ups, closing sales, generating sales-ready leads or implementing some other call-to-action – a poorly-executed email campaign does not instill a confidence-bolstered effort.
Beyond A/B testing, ActiveDEMAND offers a formidable set of email marketing tools geared towards the needs of modern digital marketing entities, small businesses and independent marketers alike. Indeed, the dream of successful marketing becomes a reality through ActiveDEMAND’s email templates, responsive design, attribution reporting, optimized deliverability and much more.
What others are saying about ActiveDEMAND
"The most complete analytics, lead tracking, landing/email/automation platform I've come across..."
Eric D., Marketing Professional at Dawe & Gardner Legal Marketing
"We now have a much more efficient marketing machine. The lead comes in and is automatically fed into our automated system. It's excellent."
Cameron M. Director at POD Marketing