B2B Marketing Zone

Is your marketing agency reporting the right metrics? If you represent a business or company that has been using the services of a marketing agency, it may be time to start asking yourself what the agency is actually doing for you. Specifically in the ever-important area of metrics. Marketing agencies often bombard clients each month…

Marketing Terminology: My, How We’ve Changed… Behind every great digital campaign is a great agency. We can thank the Internet and its ever-growing role in our lives for the almost bewildering way agencies have evolved just in this past decade, as they’ve begun to hone in on and innovate in the realm of digital marketing….

Marketing Agencies: Give Your Client an Edge with Whisper Messages Imagine being able to provide a service for your clients that could analyze for them why customers are calling their business… before the call even begins? Undoubtedly, you would have the upper hand amongst your fellow marketing representative peers, right? Allow us to introduce you…

Why Marketing Agencies Shouldn’t Rely Only on Google Call Tracking In September of 2014, Google made the announcement that it would be launching its basic call tracking solution for AdWords. Since then, the marketing agency circuit has been abuzz with questions about Google call tracking from their own clients and prospects, competitors, media and random…

Worried That Call Tracking is Harming Your SEO? Here’s What You Need to Know How digital agencies are delivering more value Whether you’re already employing call tracking to measure your marketing effectiveness or are thinking about implementing it – or staying far away from the notion because you’re concerned about its impact on SEO –…

How Call Tracking Makes Lead Management Easier Marketing agency that regularly monitors leads for clients understand how challenging the task of lead management can be. In lacking the right tools, you can easily lose organization or make rudimentary mistakes that yield records which are inaccurate. If you have been reading any of my ongoing call…

Three Call Tracking Mistakes That Are Harming Your PPC Campaigns Thought the day of the traditional telephone call was over? Think again. Even though we’re entrenched in a world of handheld devices that can take care of everything for us by way of a click or text, the phone call lives on in more than…

Metrics Your Digital Marketing Agency Needs to be Reporting Is reporting a priority for the digital marketing agency you’re associated with? It should be. If there’s one thing successful digital agencies know, it’s that it is not just what you did that matters…it’s the results you can prove. As such, the act of reporting constitutes…

Reducing Call Spam with IVR The Key to Creating Better Call Metrics for Your Clients Marketers and digital marketing agency representatives running call campaigns for their clients also suffer from the dreaded spam call… but while we are all bothered by them around the dinner table, there are actually hidden costs companies have to endure…

The Evolution of Call Tracking for the Advanced User Traditionally, there’s been a major flaw in PPC (Pay-Per-Click) campaigns: There’s no way to measure the phone calls that resulted from ads, meaning a company could have an AdWords campaign running that is driving in hundreds of clicks but aren’t resulting in any offline (i.e. phone)…