»B2B Marketing Zone

Difference Between Personalization and Hyper-personalization

By |2019-02-19T13:54:54-06:00October 4th, 2018|Categories: B2B Marketing Zone, Blog|Tags: , , , , , , , , , , , , , , , |

Are you using Personalization? Every business owner understands the importance of personalization. People are more inclined to pay attention if you address them personally whether it be their [...]

5 Reasons Your Marketing Needs Specialized Automation

By |2018-08-08T21:42:56-06:00August 8th, 2018|Categories: B2B Marketing Zone, Blog|Tags: , , , , , , , , , , , |

How Specialized Automation Improves Return on Investment Most businesses today are utilizing some degree of automation to make it easier to manage and scale their operations. But when [...]

5 Ways to Target Branded Facebook Content

By |2018-07-09T19:01:50-06:00July 6th, 2018|Categories: B2B Marketing Zone, Blog|Tags: , , , , , , , , , , , , |

Guest Post Provided by Ilan Nass of Taktical.co in New York According to Pew Research, an incredible 68 percent of Americans are Facebook users, making it an incredibly [...]

How Pipedrive and ActiveDEMAND Maximize Conversions by Aligning Marketing and Sales

By |2018-05-22T22:13:05-06:00May 22nd, 2018|Categories: B2B Marketing Zone, Blog|Tags: , , , , , , , , |

Pipedrive and ActiveDEMAND Integration Maximize Conversions with Sales and Marketing Alignment The successful alignment of sales and marketing isn’t just a nice thing to have for ‘brand consistency.’ [...]

GDPR and Digital Marketing

By |2018-05-02T21:41:09-06:00May 2nd, 2018|Categories: B2B Marketing Zone, Blog|Tags: , , , , , , , , |

How ActiveDEMAND Has Implemented GDPR The General Data Protection Regulation (GDPR) is an upcoming policy that will affect both EU businesses and organizations conducting business in the EU, [...]

Don’t Limit Business Growth with Poor Operational Efficiency

By |2018-03-26T18:23:07-06:00March 26th, 2018|Categories: B2B Marketing Zone, Blog|Tags: , , , , , , , , , |

Factors Limiting Business Growth: Operational Efficiency Many entrepreneurs make the mistake of focusing too much on the marketing and business development. But one aspect of their business that [...]

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