
A.I. Driven Predictive Email Send Times
No longer do marketers need to struggle with the question of what day and time to execute an email campaign. ActiveDEMAND Predictive Send takes the guesswork out of email delivery times and automatically optimizes the process for the best results. What’s more, Predictive Send increases the open rate, click-through rate and conversion rate.

A/B Testing
Optimize your email campaigns using ActiveDEMAND A/B testing features. With A/B testing you'll test different versions of your email campaign. It may be as something as simple as a subject line, an image, body copy or something else. Create multiple versions and let ActiveDEMAND tell you which one performs the best.

Advanced Goal Setting for Campaigns
ActiveDEMAND Advanced Campaign Goals allows you to set goals that fit you. Track whether your marketing campaigns are succeeding in attracting prospects and generating leads. Marketing objectives define what you want to accomplish through your marketing activities. ActiveDEMAND makes setting and measuring goals simple.

Anonymous Visitor Tracking
ActiveDEMAND’s Visitor Timeline provides cross-channel marketing attribution across display, social, paid search, phone calls, email and more. The ability to see a visitor's entire path through your website, social posts and phone calls brings a whole new level of visibility into marketing analytics.

Automated DNI Pool Analysis
DNI, also known as Dynamic Number Insertion, is the best way to track a websites ability to generate lead quality phone calls. ActiveDEMAND takes the guesswork out of knowing how many phone numbers you need to include in your DNI pool. Using proprietary algorithms, ActiveDEMAND will determine the optimal amount of call tracking numbers. Don’t overspend on numbers you don’t need.

Automated Phone Conversation Analysis
CallForensics™ takes the already robust ActiveDEMAND Call Tracking platform to the next level. Unlike other call tracking solutions that just count calls, ActiveDEMAND CallForensics™ analyzes conversations that happen on the call. The enhanced call tracking conversation analysis capabilities automate the process of categorizing and scoring calls based on the purpose of the call, what was discussed during the call, and what products and next steps were discussed during the call.

Behavioral Segmentation
ActiveDEMAND behavioral segmentation helps allows you to better target your prospects with the right contextual message. With behavioral segmentation you’ll see a lift in conversions which means you’re getting more from your existing traffic. Behavior based segmentation has never been easier!

Call Recording
While the process of recording and listening to recorded incoming telephone calls is not new, with ActiveDEMAND Call Tracking, recording incoming phone calls doesn’t get any easier. Simply check the “record incoming calls” and you’re all set. In an instant you are set up to record calls – improving you communication with clients and staff.

Call Tracking
With ActiveDEMAND Call Tracking you will see exactly what incoming calls are occurring as a result of your marketing campaigns. Track calls from any campaign; PPC, SEO, social media, display, ad media and even offline advertising. ActiveDEMAND makes it easy set-up a tracked number for any campaign.

Call Tracking Analytics
With call tracking analytics, agencies can white label client reports that provide call tracking details including leads generated from a specific campaign, calls broken down by region, department, and sales person as well as full attribution reporting. ActiveDEMAND shows you exactly what is working and where to improve.

Call Tracking with Google Analytics
While it’s still considered the most popular analytics tool, Google Analytics does not automatically collect and analyze telephone calls associated with a specific marketing campaign. To evaluate the effectiveness of a marketing initiative, it’s vital to encompass call tracking information... that's where ActiveDEMAND comes in to play. With ActiveDEMAND call tracking when a number associated with a marketing campaign is dialed the data is automatically recorded in Google Analytics.

Clearbit Enrichment
ActiveDEMAND’s integration with Clearbit Enrichment allows you to update any ActiveDEMAND email contact with over 85 additional actionable data points. ActiveDEMAND’s real-time segmentation and dynamic personalization features fueled by Clearbit data intelligence is a powerful marketing combination.

Content Moderation
Marketers produce and publish a lot of content. Making mistakes can negatively impact the brand, erodes trust, and could have a negative impact on the business, so process is imperative to success. ActiveDEMAND Corporate Marketer and Agency Partner packages have built in content moderation and approval processes.

Custom Google Analytics Dashboard Reports
With call tracking analytics, agencies can white label client reports that provide call tracking details including leads generated from a specific campaign, calls broken down by region, department, and sales person as well as full attribution reporting. ActiveDEMAND shows you exactly what is working and where to improve.

Custom Marketing Dashboards & Automated Reports
Deploying a breadth of campaigns across different platforms makes it difficult to measure and report. The ActiveDEMAND platform is built around attribution reporting and brings it all together for marketers so they can easily see what is working and report business results to agency clients.

Customizeable Newsletter Templates
ActiveDEMAND provides a three step wizard that includes a template library to help you make great looking eNewsletters. Or create from scratch and add content blocks including text blocks, images, buttons, lines, separators, and dynamic fields. You don’t need to be a programmer to make great looking eNewsletters.

Drag And Drop Visual Microsite Builder
ActiveDEMAND microsites don’t require marketers to seek out additional web servers or hire web developers. ActiveDEMAND provides marketers with a complete microsite solution. Creating a microsite for lead generation, marketing campaigns, competitions, product launches and more has never been easier.

Drag and Drop Workflow Builder
ActiveDEMAND provides a powerful custom workflow interface that enable marketers to drag, drop and connect decision steps and action steps to create simple and complex automated campaigns. Marketers don’t adapt to ActiveDEMAND, rather, ActiveDEMAND adapts to marketers and enables them to create the campaigns they want.

Drip Campaigns
ActiveDEMAND Drip Campaigns make maintaining customer relationships and nurturing prospects to close sales easy. Using the ActiveDEMAND simple drag and drop editor, anyone can create a Drip Campaign, saving time and money. Once activated, the Drip Campaign is automated, marketing your brand and business to your client base or prospects at the moment they are most receptive.

Email Marketing (Newsletters and More!)
Many email marketing applications only provide the features needed to create and send email campaigns. With ActiveDEMAND email marketing features, users get all the tools needed to make their email campaign successful including landing page wizards, call tracking numbers, web forms and more.

Email Newsletter Campaigns
With an ActiveDEMAND eNewsletter campaign, easily nurture and maintain relationships with your current customer or client base. Stay top-of-mind by offering valuable information, special offers and promotions to your highly targeted audience. eNewsletters communicate directly to your customers and deliver your brand straight to their in-box.

Enquire CRM Marketing Automation Integration
Now integrating seamlessly with Enquire Leads to synergize a formidable marketing and sales “power platform,” ActiveDEMAND opens the doors for managers and users of the EnquireLeads Sales CRM so that they may supercharge the application. What’s more, just like Enquire CRM itself, ActiveDEMAND has been optimized for small and medium-sized businesses.

Form Captcha
Form Captcha is like having a bouncer for your business, deciding who to let in. Without Form Captcha, spam wastes your time chasing fake leads. ActiveDEMAND Form Captcha keeps the bots out of your leads ensuring the registrations that come through are actual requests by people looking to do business.

Freshsales CRM Marketing Automation Integration
Now integrating seamlessly with Freshsales to synergize a formidable marketing and sales “power platform,” ActiveDEMAND opens the doors for managers and users of the Freshsales so that they may supercharge the application. What’s more, just like Freshsales itself, ActiveDEMAND has been optimized for small and medium-sized businesses.

Geo-IP Based Automated Call Routing
ActiveDEMAND Geo-IP Based Automated Call Routing gets your incoming calls routed to the right person in the right region automatically. Incoming calls can be directed to a specific person, a shared phone number or to a group of numbers where the first person to answer the call gets the opportunity. It’s up to you.

Geo-Targeted Number Number Insertion
ActiveDEMAND’s country specific number insertion enables marketers to advertise country specific phone numbers on their website. International companies appearing to have a local presence in regions throughout the world significantly increases their ability to business in specific countries.

Interactive Voice Response (IVR) Menus
"Press 1 for sales", "Press 2 for marketing"... and so on. If this sounds familiar then you know what an Interactive Voice Response (IVR) system is. With ActiveDEMAND, you'll easily configure an IVR with a free call tracking account. Why would you want to? It's proven that IVRs get the 'right' phone to ring. Get customers and prospects connected to the right person or department quickly. ActiveDEMAND IVRs are very versatile and accommodate multiple office locations as well as help businesses build a local presence anywhere in the world.

Lead Claiming
ActiveDEMAND provides rich data about contact behavior from the marketing database to ensure only the most qualified leads are forwarded to sales. Claimable leads can be assigned to individual sales associates based on geography, company, engagement type and countless other decision steps.

Lead Scoring
ActiveDEMAND allows marketers to track prospect behaviors and web activity, so they can determine the prospect’s level of engagement and their fit with the desired customer profile. With accurate lead scoring marketers can provide targeted, relevant material at the time the prospect needs it, greatly enhancing conversion rates.

Multivariate Testing
Optimize your email campaigns using ActiveDEMAND multivariate testing features. With multivariate testing you'll test different versions of your email campaign. It may be as something as simple as a subject line, an image, body copy or something else. Create multiple versions and let ActiveDEMAND tell you which one performs the best.

Nimble CRM Marketing Automation Integration
Now integrating seamlessly with Nimble Leads to synergize a formidable marketing and sales “power platform,” ActiveDEMAND opens the doors for managers and users of the Nimble CRM so that they may supercharge the application. What’s more, just like Nimble CRM itself, ActiveDEMAND has been optimized for small and medium-sized businesses.

Olark Live Chat Integration
ActiveDEMAND has partnered with Olark live chat software to enhance your website users experience with it comes to live chat for websites. All chats are logged in ActiveDEMAND and so you can create autoresponders, drip campaigns and other workflows triggered from live chats.

Online Event Marketing
For companies, coordinators, event managers and marketers who organize events but struggle when it comes to marketing the event, ActiveDEMAND is the answer. Whether your event is online or on-site, target contacts with email marketing, landing pages, social media, website smart objects and more to build awareness.

Outbound Sales Email Tracking
ActiveDEMAND Sales Email Tracking software is a tool that enables you to send emails using your own email software and reports back to you the activity of the recipient. Enhance your sales and marketing activity by knowing who is engaging with you and what their interests are. No extra software or applications are required and it works with all email clients.

Pipedrive Integration
Now integrating seamlessly with Pipedrive to synergize a formidable marketing and sales “power platform,” ActiveDEMAND opens the doors for managers and users of the Pipedrive CRM so that they may supercharge the application. What’s more, just like Pipedrive itself, ActiveDEMAND has been optimized for small and medium-sized businesses.

Pipeline Marketing Automation Integration
Now integrating seamlessly with Pipeline to synergize a formidable marketing and sales “power platform,” ActiveDEMAND opens the doors for managers and users of the Pipeline Sales CRM so that they may supercharge the application. What’s more, just like Pipeline itself, ActiveDEMAND has been optimized for small and medium-sized businesses.

Powerful Add-On Products
ActiveDEMAND integrates seamlessly with many third party applications including CRMs, ecommerce, forms, payment processers, social platforms, surveys, accounting and billing applications, file management and lots more. ActiveDEMAND becomes you single marketing automation platform that work’s with the rest of your business.

Predictive Personalization
Traditionally, targeted marketing campaigns created and maintaining lists of contacts that meet specific attributes. With ActiveDEMAND predicative personalization peoples interests are mapped automatically to the content you offer. Deliver more effective content and save an enormous amount of time not building lists.

Real-time Behavioral Retargeting
ActiveDEMAND Dynamic Web Content is similar to your current call-to-actions only, well… smarter. With Dynamic Website Content you’ll see a lift in conversions which means you’re getting more from your existing traffic. Behaviour based segmentation has never been easier!

Salesforce Integration
ActiveDEMAND now integrates seamlessly with Salesforce™, much like the Pipedrive integration, to synergize a powerful sales and marketing “power platform.” This means managers and other users of Salesforce™ now have the opportunity to “supercharge” the application, taking the concept of optimizing ActiveDEMAND for small and medium-sized businesses to a whole new level.

Sherpa CRM Marketing Automation Integration
Now integrating seamlessly with Sherpa to synergize a formidable marketing and sales “power platform,” ActiveDEMAND opens the doors for senior care managers and users of the Sherpa CRM so that they may supercharge the application. What’s more, just like Sherpa CRM itself, ActiveDEMAND has been optimized for senior care marketers and sales care teams.

Split Testing
Optimize your email campaigns using ActiveDEMAND split testing features. With split testing you'll test different versions of your email campaign. It may be as something as simple as a subject line, an image, body copy or something else. Create multiple versions and let ActiveDEMAND tell you which one performs the best.

Twitter Integration
Do you want to know how your Twitter marketing is turning into real business opportunities? ActiveDEMAND is the answer. ActiveDEMAND does more than help you manage you Twitter feed, it also includes tracking so you know what "tweets" are driving people to your campaigns and who is converting. Your boss is going to love your Twitter attribution reports from ActiveDEMAND.

URL Shortener – Automated Link Tracking
Unruly web links are difficult to manage. They are not easy to share within emails, web pages, or social media. And forget trying to write it down. The ActiveDEMAND URL Shortener ensures links are aesthetically pleasing, easy to manage, and most important – accurate.

Whisper Messages
Whisper messages are a great way to immediately find out which marketing campaign initiated a phone call, and help your sales people be prepared to engage with every caller…even before the call starts. This powerful knowledge gives you real-time feedback - telling you which marketing campaign your call is coming from.

Zapier Integration
ActiveDEMAND integrates seamlessly with Zapier which means you have access to over a thousand different applications. Using Zapier you can easily share data automatically between your favorite applications. For example, add Outlook or Gmail contacts automatically to your ActiveDEMAND marketing contact database.

Zoho CRM Marketing Automation Integration
Now integrating seamlessly with Zoho to synergize a formidable marketing and sales “power platform,” ActiveDEMAND opens the doors for managers and users of the Zoho CRM so that they may supercharge the application. What’s more, just like Zoho itself, ActiveDEMAND has been optimized for small and medium-sized businesses.
What others are saying about ActiveDEMAND
"I like that you can customize the landing page, an email, whatever you like to fit your company's brand completely."
Chandra D., Marketing Coordinator
"Template development and brand management - ActiveDEMAND makes it simple to maintain your brand identity and a consistent look and feel across campaigns using templates and brand identities that are easy to set up and easy to incorporate into every piece of collateral you develop."
Linda B., Marketing Advisor